This is a question I often dwell on. Even after reading a tons of buzzfeed ideas on how to be eco friendly when you are broke, but this thought often itches while talking about sustainable options in fashion or technology or other aspects that would directly concern our judgement in our day to day life. Most of the brand that claim to be eco friendly are usually over priced. The wholebidea of sustainability is used as an aesthetic for the brand. So the question is if sustainability is really just a fancy stamp for riches?